The Futur – Copywriting & Content Creation
Challenge:
Ben Burns, COO at The Futur, asked Matt if he would create a guide to blogging for creative entrepreneurs (including SEO, user experience, and content creation) to be sold in The Futur’s online store.
Solution:
Blogging for Creative Entrepreneurs consists of over 170 pages of beginning and advanced tactics for “Creatives” to better market themselves and their company. The guide also features a set of worksheets, helping to put passion into practice. To date, over 200 copies have been sold!
You can Have a Killer Blog…Without Having to Write
Don’t feel comfortable writing? No worries! We’ve got the tips and tricks to creating a content marketing hub that showcases your work (sketches, logo teardowns, renders, and videos), and your unique perspective to bring you more business.
From Starter Blog to Sales Magnet – Strategies for Every Level
Whether you are just starting out or have been blogging for a while, we’ve included over 170 pages of insight and actionable information for each experience level.
Beginner Tactics Explained
- Where you should blog.
- What you should write about.
- How to establish your content creation and publishing process.
- The best goals you should set.
Advanced Tactics:
- Why you need to understand user experience (UX) to have a successful blog.
- How a great user experience translates into better ranking for search engine optimization (SEO).
- The best way to optimize your images, videos, etc. for SEO.
- The right ways to do “Outreach” and network with influencers and thought-leaders.
- How to grow your brand through guest blogging, email marketing, and nurturing a community.
Client Response
Ben Burns, COO – The Futur
“Matt and I have worked together on a few projects for our design education platform, The Futur. He’s been an absolute joy to work with. Based on his writing and SEO expertise, I suggested he write an educational product about blogging to be sold in our store. I appreciate Matt for his insight, work-ethic, and professionalism. Can’t recommend him enough.”