What is Strategy?
So, what is a “Marketing Audit and Strategy Session” these are not just a meaningless buzzword thrown around to sound smart.
Sometimes called Discovery, a strategy session allows us to facilitate a discussion where you and your team (experts about the business) are asked questions and lead through a framework designed to reveal insight about your business and your customers.
More specifically, this may include exercises like competitor analysis, development of customer avatars and the buyer’s journey, etc.
This data is then analyzed against an audit of your marketing channels and analytics to look for inconsistencies and uncover deeper insights into your business.