Social Media Content Curation: Facebook Edition

Social Media Content Curation - Facebook Edition
If you are like me and almost 1.8 billion other people all over the world, then Facebook has become an important part of your life. Today, I’d like to talk about how I use Facebook as a social media content curation tool in my personal life and for my clients.Content curation is a fancy phrase for sifting through all of the data that we are bombarded with on a daily basis (Images, videos, blogs, memes, etc.) and pulling out the most interesting or highest quality content to share with followers or clients.

Social Media Content Curation: Facebook Style

This approach may not work for everyone, because not everyone wants to see work-related items in their Facebook newsfeed. However, if you don’t mind mixing business with pleasure, then I have a great solution for you.
Using Facebook for (Somewhat) Automatic Content Curation

  • Social Media Content Curation - Facebook - How to Hide PostsFirst, you have to “like” the pages whose content you want to see in your newsfeed. Since I am looking for information on marketing, design, SEO, etc. I have “liked” pages such as Moz the FuturNeil PatelSocial Media Examiner, etc.
  • Second, Facebook’s newsfeed runs off of a dynamic algorithm. It will respond and show you more posts based on which ones you engage with (like, comment, share, save). Similarly, If you feel like you are seeing too many feline pics on #Caturday, for example,  just ask not to see so many, using the “hide” function. (See Image)

So, after you have taught Facebook how to curate content for you, you have begun to think about your next steps.

Share, Save for Later, or Schedule Posts

Facebook Content Curation - Save PostsSo, now as you browse Facebook, you have a few options for the quality content that you want to pass along to your audience:

  1. You can share the post immediately. Just remember to not overload your followers with too many articles at once. This is where the next two options become important.
  2. You can save it for later. Using the same drop-down menu where the “hide” function is located (see image).
  3. You can load it into a social media scheduling tool like Buffer or Hootsuite.

In the future, I hope to post about the strengths and differences between the two programs. For now, it will suffice to say that I prefer Buffer’s intuitive design but Hootsuite is probably better for the social media professional, who is managing multiple social accounts for various clients.

Whatever Works for You

I like seeing marketing, business, etc. posts mixed into my social feed, because I sometimes get a little too bored just seeing posts about kids and politics…or, let’s be honest, politicians acting like kids. In truth, there are many ways to curate content you find and share on social media.

What tools do you use to curate content that you share? Let us know in the comments below.


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