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9 Futur Pro Group Members Share Their Best Creative Strategy Tips

9 Futur Pro Group Members Share Their Best Creative Strategy Tips If you’ve followed The Futur for any length of time, you’ve heard them preach the importance of Creative Strategy. Whether you call it “Strategy” or Discovery, whether you offer it as a stand-alone product or part of your other deliverables, it is an essential part of doing creative [...]

By |2019-09-12T22:40:24+00:00September 10th, 2019|Marketing Tips|0 Comments

Website Audit – Branding, Copywriting, and Design – Evaluating The Old Cilderman Solutions Website

In this video, I talk about the old website and why it needed to change.     We've included the transcript in case you prefer to read Website Upgrade: Why is Switched to Wordpress "Hey, guys! It's Matt from Cilderman Solutions. This is kind of really new to me, screencasting like this. And so,...I wanted to have to start somewhere, [...]

What’s Wrong With the Kendall Jenner Pepsi Ad? A Marketer’s Perspective.

So, what’s the big deal about the Pepsi ad featuring Kendall Jenner? ***You can watch the full add below before they take it down.*** It shows Kendall Jenner leaving a photoshoot, joining an ongoing protest and then giving a Pepsi to a police officer. However, the devil is in the details, and what the ad implies is where the problems arise. [...]

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