What is SEO - Search Engine Optimization

What is Search Engine Optimization or SEO?

The video below was created as a very basic explanation of search engine optimization. We have provided a transcript of the video below: Search Engine Optimization or SEO are fancy ways of saying that your site: Is designed so that it’s easy for search engines to read it. Ranks well…

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Martin Luther King, JR - Pepsi Marketing

What’s Wrong With the Kendall Jenner Pepsi Ad? A Marketer’s Perspective.

So, what’s the big deal about the Pepsi ad featuring Kendall Jenner? ***You can watch the full add below before they take it down.*** It shows Kendall Jenner leaving a photoshoot, joining an ongoing protest and then giving a Pepsi to a police officer. However, the devil is in the…

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